Sauntering through the tourist-thronged streets of Palma in his shorts this week, he looked like any other Majorcan teenager who had just finished his end of year exams and was looking forward to the summer break.
Yet, as I discovered when we sat down for coffee, Jaume Pujol has more on his mind than beach barbecues and bathing in the Med with his classmates.
At just 16, this callow but charismatic activist, who is inspired by climate change ingenue Greta Thunberg (describing her as his ‘reference point’) is among the prime instigators of the anti-tourism revolution sweeping through our favourite European holiday destinations.
With his unvarnished sincerity, easy eloquence and Latino pop-star looks, he is fast becoming the nascent movement’s poster-boy.
Jaume’s high-profile role became evident last Sunday, when ‘de-touristification’ demonstrations were staged in towns and cities stretching from the Balearic and Canary Islands to northern Spain, Portugal and Italy.
