As protesters marched through central Barcelona on Sunday, they shouted at the tourists who were filming them to "Go Home!".

Bemused couples sitting in street cafés got squirted with water pistols and a luxury clothes store was pasted with stickers declaring the tourists who'd shut themselves inside unwelcome.

Tourism is hugely important to Spain and Barcelona is a top destination for visitors. But the crowds are growing so fast that many locals complain they're being squeezed out of their own cities.

Here and in popular spots across southern Europe, residents are pushing back.

"We cannot live in this city. The rents are super high because of BnBs and also the expats who come and live here for the weather," Marina explained, holding her own banner as the crowd gathered.