A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products.
Aleran Software helps manufacturers and distributors digitally transform their B2B operations through customer-centric buying experiences that support purchasing anytime, anywhere. By eliminating siloed customer data, companies can deliver a seamless, personalized, and efficient journey.
Aleran’s platform consolidates all sales channels, unifies departmental efforts, and drives revenue growth. It enhances marketing reach and conversion rates while streamlining operations, improving productivity, and elevating the customer experience.
It also reduces operational costs and enables transformation with minimal IT involvement.
“We use a variety of artificial intelligence techniques to help our customers and their customers navigate buying aftermarket parts and accessories and complex products that may or may not be configurable,” Tarak Patel, VP of product and technology at Aleran Software, told the E-Commerce Times.
