SEOUL, June 13 (UPI) -- South Korean financial groups are increasingly venturing beyond traditional banking, offering services like food delivery and used car platforms, which blur the boundary between finance and daily life.
Shinhan Bank, one of the country's leading lenders, has announced that its food delivery app surpassed 5 million users, four years after its debut in 2022.
Initially, the service was available in just four cities, including Seoul, which prompted critics to question whether it would be able to stay alive in competition with established players.
However, Shinhan expanded the service across the country in 2023 and recorded rapid growth. Now, it runs 24/7 through both a dedicated delivery app and Shinhan's banking app.
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