Its latest software event was light on new artificial intelligence features. Some analysts and investors think the company should pay up to make up ground.
By Andrew Ross SorkinBernhard WarnerSarah KesslerMichael J. de la MercedDanielle Kaye and Lauren Hirsch
Apple’s annual developers conference has usually been a must-watch event for what it revealed about the iPhone giant’s plans.
But this year’s event has been more notable for what it didn’t focus on: advancements in artificial intelligence tools. For skeptics, it only underscores Apple’s weakness in the fast-growing technology, and raises the question of whether the company needs to follow rivals like Meta and make a splashy purchase to keep up.
This year’s Worldwide Developers Conference so far is light on A.I. tools, as Apple focused more on new designs for iPhone and Mac software.
