AI announcements at WWDC limited to incremental features and upgrades despite pressure to compete
Apple’s artificial intelligence features took a backseat on Monday at its latest annual Worldwide Developers Conference. The company announced a revamped software design called Liquid Glass, new phone and camera apps as well as new features on Apple Watch and Vision Pro. But in spite of pressure to compete with firms that have gone all-in on AI, Apple’s AI announcements were limited to incremental features and upgrades.
Users will have a few new Apple Intelligence-powered features to look forward to including live translation, a real-time language translation feature that will be integrated into messages, FaceTime and the Phone app. The Android operating system has offered a similar feature for several years. Apple also introduced a new fitness app called Workout Buddy, which uses an AI-generated voice to speak to you during your workouts.
Consumers might soon notice some AI improvements to the non-Apple apps on their phone as well. The company said it was enabling app developers to tap into Apple’s on-device large language model to improve their experience with AI features within third-party apps. Consumers will be able to choose whether they want their data or information shared off-device and with the developers.
