Its latest software event was light on new artificial intelligence features. Some analysts and investors think the company should pay up to make up ground.

Investors hope that CEO Tim Cook will unveil an AI strategy this week that is compelling enough to boost Apple stock, and maybe the broad market with it.

CUP: After stumbling out of the starting gate in Big Tech’s pivotal race to capitalize on artificial intelligence, Apple will try to regain its footing Monday at its annual…