Chris Feuell has heard speculation about the future of Chrysler before.
The CEO of the brand that is on the edge of its 100th anniversary has been asked about this periodically since she took the helm in 2021. Chrysler, which once stood on its own as a member of the Detroit Three, is one of numerous brands within Stellantis.
Feuell’s response to that speculation is forward-looking even as it acknowledges a reality.
“The question about Chrysler’s future and viability is one that seems to come up in various news articles on a weekly basis,” she said. “That has not come up once in my conversations with Antonio or others in the leadership team. I understand the curiosity regarding: Can a company really sustain 14 brands? It’s lot of mouths to feed, and that is true, but for Chrysler there is a belief in our positioning strategy.”
“Antonio” is Antonio Filosa, the newly named Stellantis CEO, who was still chief operating officer for the Americas and chief quality officer at the company when Feuell spoke to the Free Press on May 23.
