May 22 (UPI) -- They're a go-to breakfast for millions of kids and adults. They're brightly colored, packed in enticing boxes and often marketed as healthy -- but many cereals today are actually less nutritious than they were a decade ago, a new study has found.
Breakfast cereals in the United States. now contain more sugar, fat and salt, while key nutrients like protein and fiber are on the decline, according to research published Wednesday in JAMA Network Open.
The study looked at 1,200 newly launched or reformulated cereals sold between 2010 and 2023.
Researchers found that while these cereals are often promoted as healthy, their nutrition labels tell a different story.
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