Prime Video’s ‘Shop the Scene’ feature finds Amazon products matching what’s on your screen.

The new AI feature is supposed to help you track down stuff like your favorite character’s outfit, which could come in handy assuming it doesn’t just pull up random knockoffs. Amazon’s also making it easier to shop in the middle of your shows and movies with a new “Shop” tab in its X-Ray menu. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/Screenshot-2026-09-10-at-2.27.56-PM.png?quality=90&strip=all]

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