Amazon’s newest feature for Prime Video is trying to make real life more like TV by letting you immediately buy what your favorite actors are wearing—or something similar.
The company on Thursday announced a new feature called Shop the Scene that will let users shop for products featured in a show or movie. With minimal interruption to the viewing experience, users can pull up items on the Amazon Shopping app inspired by what’s being shown in the scene they’re watching at the moment.
Amazon said Thursday that the Shop the Scene feature is now available on more than 600 Prime Video titles through the Amazon Shopping app for users in the U.S.
The broader Shop the Show experience, which Amazon introduced last year to let users browse products related to shows on Prime, like bobbleheads or LEGO sets, is also expanding to more than 8,000 titles, from 1,300 previously.
“We are making it easier than ever for Prime Video customers to shop what they see on screen,” Michelle Rothman, vice president of Prime Video shopping, said in the announcement Thursday.
