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49ers invested far more in NFL Australia game than Rams; they also have more to lose
The 49ers are convinced the Rams handpicked them as their Melbourne opponent to avoid the annual mass migration of 49ers fans to L.A.
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nytimes.com
49ers gain the advantage at winning Australian fans: Postcard from Melbourne
The 49ers have already participated in several events, and it's hard to get around town without seeing a team billboard or jersey.
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si.com
Rams’ Late Arrival Raises Questions About Marketing Opportunities in Australia
It’s been no secret that the Los Angeles Rams’ travel approach to Melbourne, Australia, in Week 1 has been questioned. While the San Francisco 49ers left last W
