Sep 10, 2026 – 8.00pmMore than 20 million Americans are expected to watch Friday’s historic National Football League clash in Melbourne between the Los Angeles Rams and San Francisco 49ers.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Patrick DurkinBOSS Deputy editor, Melbourne bureau chiefPatrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership.Fetching latest articles
Inside the NFL’s big money plan to conquer Australia
This week’s NFL extravaganza in Melbourne was 16 years in the making, and is all about establishing the next big audience for the US football code.
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