The NFL hasn't partnered with a prediction market, but that's not stopped platforms from trying to capitalize on the start of football season.

James is joining the likes of Giannis Antetokounmpo, Bryson DeChambeau and Lionel Messi in partnering with a prediction market service.

Kalshi, Crypto.com and Robinhood are among the big players who are involved in sports prediction markets this NFL season.