Users can ask the assistant to do things like "Create a cart for my Saturday tailgate for 25 people and include some brunch items," or "Build a cart for easy school lunches and after-school snacks," Shipt says.

Instacart is the latest app to bake a conversational AI assistant into its platform.

Instacart has launched a new white-label tool to make it easier for regional grocers to launch their own AI assistants.