Apple has increased the price of Apple TV+ in the US for the fourth time in four years, taking the monthly subscription to $14.99 and the annual plan to $119. The move follows similar price hikes from Netflix, Disney+, Peacock, Paramount+, Max and Amazon Prime Video, signalling a broader industry trend often referred to as streamflation. Here is everything you need to know about this price hike trend in the industry.

Apple has increased the price of Apple TV+ in the US for the fourth time in four years, taking the monthly subscription to $14.99 and the annual plan to $119. The move follows…

The Apple-owned platform is the latest service hit by streaming inflation.