PlanOld priceNew priceMonthly$12.99$14.99Annual$99$119The revised pricing applies immediately to new subscribers in the US, while existing customers will see the higher rate from their next billing cycle after receiving advance notice. So, if you are on an annual plan, you might still have some time. But if you are on a monthly plan, you should see the effect of price hike sooner.Apple One also gets a price hikeApple has not limited the increase to Apple TV+. Its bundled subscription service, Apple One, has also become more expensive. Here is how it looks:Apple One IndividualPreviousNewMonthly subscription$19.95$21.95The bundle includes Apple TV+, Apple Music, iCloud+, Apple Arcade and other Apple services, making it a popular option for users already invested in the Apple ecosystem.Streaming is getting expensive everywhereApple's announcement shows a wider trend in the entertainment industry. Throughout 2026, several leading streaming platforms have revised their subscription prices, particularly for ad-free plans and premium tiers. Here is a quick summary of how price hikes have been in 2026:Streaming service2026 pricing trendApple TV+Monthly plan increased to $14.99NetflixHigher prices across multiple tiersDisney+Legacy bundles became more expensivePeacockBase and Premium plans increasedParamount+Essential and Premium plans revisedMaxPremium subscription price raisedAmazon Prime VideoAd-free add-on became costlierMany analysts are describing it as streamflation which is a steady rise in subscription costs across virtually every major streaming service.Why are streaming platforms raising prices?The answer largely comes down to content. Apple has spent billions of dollars building an originals catalogue featuring award-winning shows such as Severance, Ted Lasso, The Morning Show, Silo and Dark Matter. It has also expanded into live sports with Formula 1, Major League Soccer and MLB coverage, adding more premium programming without introducing an ad-supported tier. Unlike many competitors, Apple TV+ still offers a single ad-free plan, meaning every subscriber gets 4K streaming, Dolby Vision and Dolby Atmos at the same price. Since everything is simple without any unwanted confusion, this has become the biggest selling point for Apple. But it has also left Apple with fewer lower-cost options than rivals such as Netflix and Disney+.