Indias festive e-commerce season is expected to deliver healthy spending growth, with premium purchases coexisting with aggressive bargain-hunting. Quick commerce is expanding beyond groceries, non-metro India is driving online demand, and AI is increasingly shaping how consumers discover and buy products.

Indias festive e-commerce season is expected to deliver healthy spending growth, with premium purchases coexisting with aggressive bargain-hunting. Quick commerce is expanding…

Online festive shopping is expected to reach a new high this year, with ecommerce marketplaces and retailers seeing strong demand across categories. Quick commerce is also set to…