SynopsisOnline festive shopping is expected to reach a new high this year, with ecommerce marketplaces and retailers seeing strong demand across categories. Quick commerce is also set to gain share as brands introduce festive-specific offerings, while platforms ramp up hiring, inventory and delivery capacity ahead of the festive season.Ecommerce marketplaces and online retailers are expected to sell a record Rs 1.50-1.55 lakh crore worth of goods during this year’s festive season sale events, up 25-29% from around Rs 1.20 lakh crore in 2025, according to data from market research firm Datum Intelligence.The projection of robust growth in gross merchandise value (GMV), which excludes discounts and returns from total sales at online marketplaces, comes when brands are grapplingNow Playing
Ecommerce festive sales set to rise almost 30%, quick commerce to gain share: Analysts - The Economic Times
Online festive shopping is expected to reach a new high this year, with ecommerce marketplaces and retailers seeing strong demand across categories. Quick commerce is also set to gain share as brands introduce festive-specific offerings, while platforms ramp up hiring, inventory and delivery capacity ahead of the festive season.
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