Luxury watchmakers say Gen-Z buying trends call for bold changes

Swiss watchmakers face declining exports and a need for innovation. GenZ consumers seek excitement and emotion over status and brand loyalty. The booming resale market offers alternatives to traditional purchases. Competition from Japanese and Chinese brands intensifies in the mid-price segment. The industry must adapt to attract a new generation of buyers.

Raccontata daeconomictimes.indiatimes.comswissinfo.ch