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Flashing Meadows: US Open faces influencer disruption as creators seek spotlight over tennis action
Influencers and content creators are increasingly visible at the US Open tennis tournament. Some creators have been officially credentialed to cover the event's food and beverage offerings. Disruptive behavior by some social media users has drawn criticism from players and officials. Players like Naomi Osaka and Jessica Pegula expressed concerns about the etiquette breaches. The tournament organisers are managing this growing trend to balance promotion and respect for the sport.
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welt.de
Viel Reichweite, keine Rücksicht: „Respektlos“ – Tennis-Stars schimpfen auf Influencer - WELT
Spieler kämpfen um Konzentration, Influencer um Inhalte: Bei den US Open prallen Profitennis und Showbetrieb aufeinander, sogar vom „Tennis-Disneyland“ ist die Rede.
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hindustantimes.com
Ring lights and reels: Influencers force pause during US Open match
The US Open has entered its influencer era, but not everyone is liking the content. Here's what's happening
