The Ayurveda Co shuts down after rapid expansion, with founders citing unsustainable growth as the primary reason for closure.

The D2C Ayurveda brand stopped operations in July 2025 and has since liquidated its assets. Co-founder Param Bhargava said the company expanded too quickly and built out its…

The Ayurveda Co shuts down after rapid expansion, with founders citing unsustainable growth as the primary reason for closure.