Balaji Telefilms partners with YouTube to produce five original shows, retaining rights while leveraging global distribution and monetization.

Balaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative vision and retain intellectual property…

Ekta Kapoor and YouTube India's Gunjan Soni on how their five-show, 200-episode deal targets a new digital TV+ audience.