Ekta Kapoor’s Balaji Telefilms and YouTube have announced a partnership to launch five exclusive premium shows.
The original shows, spanning 200 episodes on YouTube, are designed for today's digital-first viewers, the companies said in a statement.
While Ekta Kapoor will lead the creative vision and own the intellectual property, YouTube will provide global distribution and monetisation pathways through ads and brand deals.
The upcoming shows include Haq Se Season 2, Phir Pyar Ki Yeh Kahani Suno, and Kehne Ko Humsafar Hai Season 4, besides other projects currently under development.
Produced in 4K resolution, these shows will be available globally.
