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Ekta Kapoor's Balaji Telefilms partners with YouTube to launch five original shows
While Ekta Kapoor will lead the creative vision and own the intellectual property, YouTube will provide global distribution and monetisation pathways through ads and brand deals.
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economictimes.indiatimes.com
Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route
Balaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative vision and retain intellectual property…
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variety.com
Ekta Kapoor, Gunjan Soni Unpack Balaji’s Five-Show, 200-Episode YouTube India Deal (EXCLUSIVE)
