Ekta Kapoor and YouTube India's Gunjan Soni on how their five-show, 200-episode deal targets a new digital TV+ audience.

Balaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative vision and retain intellectual property…

Ekta Kapoor and YouTube India's Gunjan Soni on how their five-show, 200-episode deal targets a new digital TV+ audience.