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Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route
Balaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative vision and retain intellectual property ownership, while YouTube will provide global distribution and monetisation through advertising and brand partnerships.
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economictimes.indiatimes.com
Balaji Telefilms, YouTube join hands for 200-episode premium slate as scripted content finds new digital route
Balaji Telefilms has partnered with YouTube to launch five premium original shows spanning 200 episodes. Ekta Kapoor will lead the creative vision and retain intellectual property…
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variety.com
Ekta Kapoor, Gunjan Soni Unpack Balaji’s Five-Show, 200-Episode YouTube India Deal (EXCLUSIVE)
Ekta Kapoor and YouTube India's Gunjan Soni on how their five-show, 200-episode deal targets a new digital TV+ audience.
