The Fathom, set for production in early 2027, would be the first non-Tesla EV to reach that sales milestone in the U.S.

Ford Fathom prototype testing reveals a $29,945 starting price, standard tech features, and 2027 production timing on Ford’s Universal EV Platform.

Ford CEO Jim Farley called the Fathom “really not a pickup” and promised a “new silhouette.” New photos show something more familiar beneath the camouflage.