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SM's Gen Z council decrees: More pickleball, running hubs, and an Aura library

'We really took the young ones, the officers who are Gen Zs, to do all the insighting for us,' says the mall's marketing chief of its 'Gen Z Council,' which is helping bring everything from pickleball courts to a library into SM malls

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rappler.comStai leggendo7 g fa

SM's Gen Z council decrees: More pickleball, running hubs, and an Aura library

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business.inquirer.net8 g fa

BIZ BUZZ: SM keeps its ear to Gen Z

When it comes to figuring out what young shoppers want, SM Supermalls has decided that perhaps the best people to ask are—well, young shoppers themselves. SM Supermalls president Steven Tan

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mercoledì 2 settembre 2026·business.inquirer.net
BIZ BUZZ: SM keeps its ear to Gen Z
When it comes to figuring out what young shoppers want, SM Supermalls has decided that perhaps the best people to ask are—well, young shoppers themselves. SM Supermalls…
giovedì 3 settembre 2026·rappler.com
SM's Gen Z council decrees: More pickleball, running hubs, and an Aura library
'We really took the young ones, the officers who are Gen Zs, to do all the insighting for us,' says the mall's marketing chief of its 'Gen Z Council,' which is helping bring…