The fees add to Shein's difficulties as the end of duty-free access for cheap ecommerce parcels in the European Union and the U.S. caused the company'svaluation to plunge ahead of its stock market debut in Hong Kong on Tuesday. Shein's spokesperson in France, Quentin Ruffat, has previously said the fast-fashion charges would hurt customers by pushing prices up.

Starting this week, France will charge a penalty on cheaply made clothing sold by ultra-fast fashion retailers, with the fee reaching nearly €20 per item by 2030. Aimed at…

New policy targets platforms like Shein and Temu, which have exploded in popularity in France.