Vietnam’s Central Highlands is an important coffee-growing region. Yet media reports said that some farmers are switching from their traditional crop to durian, drawn by surging Chinese demand for the pungent “king of fruits.” “You can live okay with coffee, but it’s durian that makes you rich,” said Pham Xuan Lan, as he showed AFP journalists around his farm.

Vietnam's Central Highlands produces around one sixth of the world's coffee, but farmers are switching their traditional crop for durian to cash in on surging Chinese demand for…

Vietnamese farmers are shifting from coffee cultivation to durian farming. This change is driven by immense Chinese demand for the pungent fruit. Vietnam has become China's…