The company said it plans to offer over 27 million eligible Saudi citizens and residents free access to its Adobe Firefly Standard subscription tier, plus Adobe Express Premium features, including a new image generation model "tuned to Saudi culture." Its commitment is valued at more than $4 billion.

Adobe commits over $4 billion to expand its AI partnership with Saudi Arabia's HUMAIN, integrating Arabic-first AI models into Creative Cloud

Aug 31 : Adobe said on Monday it has expanded its tie-up with Saudi Arabia's Ministry of Communications and Information Technology and Saudi government-backed AI firm Humain to…