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Storia in 4 fonti
Brands bring the US Open to fans with tennis-themed pop-ups around New York City
As ticket prices for the U.S. Open tennis tournament soar, brands are staging NYC pop-ups for fans who can't make it out to Queens.
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sportico.com
It’s Official: The U.S. Open Is a 3-Week Event
US Open Fan Week is a miracle. In a city where a rum and coke costs $20, hundreds of thousands of fans watch the world's best tennis players for free.
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forbes.com
US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences
The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.
