Consumers are increasingly using generative AI and digital platforms to research products despite low trust in their recommendations, with trust in generative AI falling below 40%, according to McKinsey research.

It used to be that most people would blindly accept the advice of professionals without questioning it. But new research by Use.AI shows how doctors, teachers, managers,...

Consumers are increasingly using generative AI and digital platforms to research products despite low trust in their recommendations, with trust in generative AI falling below…