Blue Label is betting that the next big shift in South Africa’s prepaid market will be away from buying products and towards buying value — with the group positioning its universal voucher as the next major growth engine after electricity.

After its Cell C restructuring, Blu Label is looking to electricity as its next growth opportunity. Image Source: Techcentral

Blue Label is betting that the next big shift in South Africa’s prepaid market will be away from buying products and towards buying value — with the group positioning its…