Instinct is a personal AI assistant built by Noah Shinn, author of the Reflexion paper, that helps users book tickets, shop, and cancel subscriptions

The startup is only a year old but it has already generated a massive amount of hype (and money) while also spurring privacy concerns.

Instinct AI raised $350M at a $2.5B valuation for an assistant you text. The model isn't the moat — the permissions users hand over are. What SL builders should copy, and what to…