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Rakhi gifting gets premium, personal as smaller towns drive festive commerce
Tier 3 and Tier 4 markets record the fastest growth. Dadri in Uttar Pradesh leads with around 105% y-o-y growth, followed by Nabarangapur in Odisha, Kasganj, Dhamtari and Nainpur in Madhya Pradesh
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Meesho sees 36% rise in Rakhi orders as non-metro India drives festive shopping
Non-metro locations accounted for 73% of all Rakhi orders this season for Meesho.
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Flipkart Minutes cashes in on last-minute festive shopping, sees 3X spike during Raksha Bandhan
Gen Z shopper accounted for 40% of customers during the festive period. Rakhis, maang tikkas, precious earrings, gold and silver coins and bars, and pooja thaali sets were the…
