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Carhartt is aligning with the NFL through the tradespeople building Highmark Stadium

Tapping into sports and fandom has been a major trend for brands this year, but Carhartt looked off the field.

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modernretail.coStai leggendo4 g fa

Tapping into sports and fandom has been a major trend for brands this year, but Carhartt looked off the field.

Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves.