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In Australia, Disney’s Ooshies send Woolworths whooshing ahead of Coles
The major grocers are fighting to lure shoppers at a time when cost-of-living pressures and discount scandals are fuelling consumer anger.
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smh.com.au
Woolies turbocharged its sales with Ooshies. You won’t see Coles doing that
The results of Australia’s second-largest supermarket took a hit from its rival’s wildly popular collectables campaign. But Coles chief Leah Weckert says this was only temporary.
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Why Coles won’t copy Woolies’ Ooshies sugar hit
The results of Australia’s second-largest supermarket took a hit from its rival’s wildly popular collectables campaign. But Coles chief Leah Weckert says this was only temporary.
