Updated August 25, 2026 — 9:58am,first published 9:10am
Coles won’t rely on plastic Spider-Man and Hulk figurines to boost its business, saying its future collectables will be more functional than fun as the supermarket giant claws back sales lost to rival Woolworths’ wildly successful Ooshies campaign.
Coles chief executive Leah Weckert conceded the nation’s second-biggest supermarket chain had a “temporary moderation” in sales after Woolworths launched its collectable collaboration with Disney, which sold out before the weekend it was due to conclude.
Weckert sought to downplay the impact of Woolworths’ campaign on foot traffic in its stores and said sales at Coles had returned to normal “almost immediately with that collectable campaign finishing up”.
“One of the things I would say on the kids collectables is you can get a big impact for a few weeks, but it does tend to be a little bit more temporary than what you can get from some of the other campaigns,” Weckert said. “You get really strong sales, but then that benefit dissipates.”
