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World Cup themed range helps toy giant Lego rake up record sales

The launch of more than 330 new products ensured another bumper six months for toy maker Lego

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mirror.co.ukStai leggendo20 h fa

World Cup themed range helps toy giant Lego rake up record sales

The launch of more than 330 new products ensured another bumper six months for toy maker Lego

originale

independent.co.uk

Timeline cronologica

martedì 25 agosto 2026·theguardian.com
Lego sales rise as World Cup and F1 ranges prove to be winners
Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products
martedì 25 agosto 2026·independent.co.uk
World Cup ranges help drive record first half for Lego
The Danish firm reported a 21% rise in revenues to a record 41.6 billion Danish kroner (£4.8 billion) for the six months to June 30.

21 h fa

World Cup ranges help drive record first half for Lego

The Danish firm reported a 21% rise in revenues to a record 41.6 billion Danish kroner (£4.8 billion) for the six months to June 30.

Leggi questa versione → originale

cityam.com19 h fa

Lego builds record sales on World Cup and F1 fever

Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking giant.

Leggi questa versione → originale

theguardian.com22 h fa

Lego sales rise as World Cup and F1 ranges prove to be winners

Danish toymaker also scores success with KPop Demon Hunters, Star Wars and botanicals products

Leggi questa versione → originale

jpost.com18 h fa

Lego sales jump 21% as soccer World Cup, Formula 1 sets boost growth | The Jerusalem Post

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

Leggi questa versione → originale

qz.com18 h fa

Lego H1 2026 earnings: revenue hits record $6.5 billion

Operating profit rose 22% to roughly $1.7 billion as the toymaker launched over 330 new products and expanded its retail footprint

Leggi questa versione → originale

martedì 25 agosto 2026·

independent.co.uk

Lego Pokemon and World Cup sets help build record start to the year

Lego revealed it is aiming to switch to paper-based bags for its sets across all factories by 2027

martedì 25 agosto 2026·

mirror.co.uk

World Cup themed range helps toy giant Lego rake up record sales

The launch of more than 330 new products ensured another bumper six months for toy maker Lego

martedì 25 agosto 2026·

cityam.com

Lego builds record sales on World Cup and F1 fever

Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking giant.

martedì 25 agosto 2026·

jpost.com

Lego sales jump 21% as soccer World Cup, Formula 1 sets boost growth | The Jerusalem Post

Lego's revenue was 41.9 billion Danish crowns ($6.54 billion), operating profit rose 22% to 10.9 billion Danish crowns, while net profit rose 32% to 8.6 billion Danish crowns.

martedì 25 agosto 2026·

qz.com

Lego H1 2026 earnings: revenue hits record $6.5 billion

Operating profit rose 22% to roughly $1.7 billion as the toymaker launched over 330 new products and expanded its retail footprint

martedì 25 agosto 2026·

independent.co.uk

Lego sales reach record levels thanks to Pokémon and World Cup sets

Lego revealed it is aiming to switch to paper-based bags for its sets across all factories by 2027