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LEGO profiteert van WK voetbal en streeft Barbie-maker Mattel voorbij

Een replica van de FIFA-wereldbeker, Pokémon-sets en een K-popontwerp: nieuwe LEGO-thema's trokken het afgelopen half jaar veel nieuwe klanten. Daarmee snoept het speelgoedmerk marktaandeel af van onder meer Mattel, de maker van Barbie.

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LEGO profiteert van WK voetbal en streeft Barbie-maker Mattel voorbij

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martedì 25 agosto 2026·cnbc.com
Lego posts record first-half revenue, CEO touts strong sales at high-end and value pricing
Lego CEO Niels Christiansen told CNBC the company is seeing strong sales at both ends of the pricing spectrum.
martedì 25 agosto 2026·france24.com
Lego net profit up 32% in first half, 'stronger than expected': CEO to AFP
Lego, the world's biggest toy maker by revenue, posted "stronger than expected" earnings for the first half of the year, its chief executive told AFP, with net profit rising 32…

LEGO profiteert van WK voetbal en streeft Barbie-maker Mattel voorbij

Confronto fonti

LEGO profiteert van WK voetbal en streeft Barbie-maker Mattel voorbij

Timeline cronologica

Lego posts record first-half revenue, CEO touts strong sales at high-end and value pricing

Lego net profit up 32% in first half, 'stronger than expected': CEO to AFP

Lego sales rise as World Cup and F1 ranges prove to be winners

Lego sales jump 21% as soccer World Cup, Formula 1 sets boost growth | The Jerusalem Post

Lego sales reach record levels thanks to Pokémon and World Cup sets

Lego builds record sales on World Cup and F1 fever

Lego net profit up 32% in first half, 'stronger than expected': CEO to AFP

Lego sales rise as World Cup and F1 ranges prove to be winners

World Cup ranges help drive record first half for Lego

Lego Pokemon and World Cup sets help build record start to the year

LEGO profiteert van WK voetbal en streeft Barbie-maker Mattel voorbij

Lego builds record sales on World Cup and F1 fever

Lego sales jump 21% as soccer World Cup, Formula 1 sets boost growth | The Jerusalem Post

Lego H1 2026 earnings: revenue hits record $6.5 billion

Lego sales reach record levels thanks to Pokémon and World Cup sets

I mattoncini Lego fanno il record di fatturato | MilanoFinanza News

Lego gana un 32,3% m�s y descarta utilizar la IA para el dise�o de juguetes