Online fashion retailer Shein launched its Hong Kong initial public offering on Monday, seeking to raise as much as HK$13.9 billion ($1.8 billion), with most of the proceeds earmarked for technology investment, brand building and international expansion.

The fast-fashion giant’s projection valuation has plummeted in the face of intensifying competition and rising costs overseas

Shein targets a Hong Kong IPO around September 1, 2026, with a valuation of $26-40B, down sharply from its $100B peak as profits decline and US

Online fashion retailer Shein launched its Hong Kong initial public offering on Monday, seeking to raise as much as HK$13.9 billion ($1.8 billion), with most of the proceeds…