Shein is going public in Hong Kong, but its 73% valuation plunge highlights mounting cost, regulatory pressures, and a reputational crisis.

The fast-fashion giant’s projection valuation has plummeted in the face of intensifying competition and rising costs overseas

Shein is targeting a valuation of US$26 billion (S$33 billion) to US$27 billion, said a source. Read more at straitstimes.com. Read more at straitstimes.com.

Online fashion retailer Shein launched its Hong Kong initial public offering on Monday, seeking to raise as much as HK$13.9 billion ($1.8 billion), with most of the proceeds…