Urban Company has sued Kent RO Systems in the Delhi High Court over advertisements calling its Native water purifiers’ two-year service and filter life a “marketing gimmick”. Kent has agreed to withdraw the ads and remove similar content. The dispute comes as Urban Company expands its growing Native purifier business.

Urban Company has sued Kent RO Systems in the Delhi High Court, alleging that its advertisements and social media posts made false and misleading claims about Urban Companys…

Urban Company has sued Kent RO in the Delhi High Court, alleging defamation and false claims in advertisements that portray its Native water purifiers as unsafe and risky.