SynopsisUrban Company has sued Kent RO Systems in the Delhi High Court over advertisements calling its Native water purifiers’ two-year service and filter life a “marketing gimmick”. Kent has agreed to withdraw the ads and remove similar content. The dispute comes as Urban Company expands its growing Native purifier business.Urban Company has sued water purifier maker Kent RO Systems in the Delhi High Court over an ad campaign that allegedly called the two-year service and filter life offered on its Native purifiers a “marketing gimmick”, and said that using the product was “unsafe” and “risky”, the company said in an exchange filing on Sunday.Urban Company filed the defamation and disparagement suit on August 11 against advertisements and social media content,Now Playing
Urban Company sues Kent RO over ads targeting its Native water purifiers - The Economic Times
Urban Company has sued Kent RO Systems in the Delhi High Court over advertisements calling its Native water purifiers’ two-year service and filter life a “marketing gimmick”. Kent has agreed to withdraw the ads and remove similar content. The dispute comes as Urban Company expands its growing Native purifier business.
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