Tourist arrivals may have increased 6.9% in June, to 4.9 million, compared to June 2025, but revenue was only up 1.2%, to €3.29 billion, Bank of Greece data show.

Greek tourism saw visitor numbers rise significantly in June, but the increase in tourism revenues was much weaker, according to Bank of Greece data for the balance of payments.

The picture for the first half of 2026 is positive, with Greece drawing more tourists and higher travel income. But average spending per trip fell 0.6% in the half-year and 6.2%…