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No more 12-minute ad limit for TV channels as Centre notifies rule changes
Centre amends Cable TV Rules, removing 12-minute ad cap to enhance competition and flexibility for broadcasters.
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economictimes.indiatimes.com
Government removes 12-minute cap on TV advertisements
The Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of Information and Broadcasting notifying the Cable…
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newsbytesapp.com
Centre removes 12-minute/hour cap on TV ads
The Government has abolished the 12-minute-per-hour cap on television advertisements, as per the Cable Television Networks (Amendment) Rules, 2026 notified on August 21.
