The Government has abolished the 12-minute-per-hour cap on television advertisements, as per the Cable Television Networks (Amendment) Rules, 2026 notified on August 21.
The amendment was made on August 21
Aug 22, 2026
03:50 pm
What's the storyThe Indian government has scrapped the 12-minute-per-hour cap on television advertisements.
The Ministry of Information and Broadcasting issued a notification amending the Cable Television Networks (Amendment) Rules, 2026, on August 21.
The Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of…
The government has removed the 12-minute per hour advertisement cap for television channels. This decision follows sweeping…
Centre amends Cable TV Rules, removing 12-minute ad cap to enhance competition and flexibility for broadcasters.
The Indian government has lifted the 12-minute ad cap for TV channels to enhance competition and adapt to digital media changes.
The advertisement limit was introduced in 2006, when India's television market was much smaller and largely dependent on analogue…
The Ministry of Information & Broadcasting has lifted the long-standing cap on television advertisement durations, enhancing…
