The Government has abolished the 12-minute-per-hour cap on television advertisements, as per the Cable Television Networks (Amendment) Rules, 2026 notified on August 21.

The Government has removed the 12-minute-per-hour advertisement duration cap for television channels, with the Ministry of Information and Broadcasting notifying the Cable…

The Government has abolished the 12-minute-per-hour cap on television advertisements, as per the Cable Television Networks (Amendment) Rules, 2026 notified on August 21.